Supplement Founders And Marketing Managers:

Improve Performance On Google And YouTube Ads For Your Supplement DTC Brand.

Drive Down CPA And Scale Ad Spend With Google And YouTube Strategies That Drive New Customers Profitably.

Fill out the fields below to book a Strategy Call:

In this Strategy Call, we will go through:

  • A diagnosis of your current Google and YouTube Ads and customer acquisition strategy to identify what you need to implement to improve your results
  • The strategies that we are using for leading brands that can directly apply to your store and market (aka. campaigns, creatives, landing pages, and offers)
  • The next steps on how our team will get everything implemented to lower your cost per acquisition and increase ad spend with Google ads (based on our extensive experience working with over 60 leading supplement, fitness, and health brands)
Schedule Your Free Strategy Session

"They absolutely crush it, they have been incredible for us. Helped us scale… Truly scale Google”

Turn Google Into Your Most Profitable Customer Acquisition Channel

We get our clients’ Google and YouTube campaigns to drive new customers at a lower CPA than any other channel, frequently 50% lower than Meta. Here’s a real client example:

From $660/day to to $1500/day in ad spend in 60 days.

WOMEN'S SUPPLEMENT BRAND WORKING WITH LEADWAYS FOR 10 MONTHS

Summary:

We took this women’s supplement brand from $660 per day in ad spend to over $1500 per day on Google and YouTube ads… Increasing their ad sales by 179% between March and May.

Highlights:

  • Over 1100 new customers driven every month
  • Non-branded campaigns driving new customers with an ROI of over 150%
  • Spend and ROI increased simultaneously

385% increase in ad spend in the first month.

LEADING HERBAL SUPPLEMENTS BRAND WORKING WITH LEADWAYS FOR 7 MONTHS.

Summary:

This leading DTC herbal supplement brand from Utah was severely underutilizing its Google Ads account, relying solely on branded campaigns.

In the first 30 days of working with them, we implemented non-branded customer acquisition campaigns, increasing their ad spend by nearly four times.

Highlights:

  • 385% increase in ad spend
  • 1386% increase in conversion value
  • 206% increase in ROAS
  • 83% reduction in CPA

2.74 ROAS from new customers

PROTEIN BRAND WORKING WITH LEADWAYS FOR 12 MONTHS

Summary:

In the last 90 days (June 11th to September 8th), we helped this Whey Protein brand generate $180,675.50 in sales with an ad spend of $37,541.06, achieving a ROAS of 4.81.

The best part: from the total sales, $102,753.81 came exclusively from new customers driven by Google Ads, at a ROAS of 2.74.

Highlights:

  • CPA of $17.45 for new customers (their AOV is $54.75)
  • 2.74 ROAS from new customer acquisition
  • Google is their most profitable acquisition channel YoY

38.9% reduction in new customer CPA after 30 days.

GUMMY CREATINE BRAND WORKING WITH LEADWAYS FOR 5 MONTHS.

Summary:

After just 30 days of working on this up-and-coming gummy creatine brand’s account, we reduced their new customer CPA from $41.15 to $25.14 — a 38.9% decrease.

From the total Google Ads sales, over 50.14% came from new customers, an extremely healthy ratio for supplement DTC brands in their growth stage.

Highlights:

  • New customer ROAS of 184% (65.7% increase)
  • 40% increase in new customer revenue
  • 139.1% increase in profit from Google Ads

Supplement Founder/Marketing Manager:

You run a supplement or health brand and run Google Ads to acquire new customers and sell to your existing customer base…

But you know you could be doing a lot better, especially when it comes to driving new customers to your online store, because of the following:

  • Slow agencies that overspend on branded campaigns, taking months to "learn"
  • Ineffective campaigns burning your ad spend
  • No clarity on what's going on
  • Low ROAS
  • No scale

We've seen a lot of that and decided to do something different:

After working with multiple industry-leading supplement, fitness, and health brands, including […]

  • The U.S.’s top instantized creatine brand
  • One of the top 10 pre-workout brands
  • A leading isolate whey protein brand

[…] We’ve mapped out the process for Google and YouTube ads success.

In your free Strategy Session, you will discover how to outperform your current results (and your competitors’ results) with more revenue, lower CPAs, and ever-scaling non-branded campaigns for customer acquisition.

The Strategy Session is a free 30-minute Zoom call with our founder, where we will diagnose your current Google Ads strategy and determine how to improve your results. We will also share the strategies we implement for leading brands to dominate client acquisition.

Winning Brands Growing with Leadways

Wicked Protein

Driving New Customers At 3.16 ROAS

The Maca Team

$14.39 Average New Customer CPA

Layne Norton's Outwork Nutrition

502% increase in monthly ad spend

Harmonic Arts

Driving New Customers At 4.39 ROAS

Lubracil

110% Increase In New Customer ROAS

Nutriissa

Google and YouTube Drove 32% Of All New Customers Since Launch

Natural Stacks

63% Lower CPA Compared To Meta

Gains In Bulk

Driving New Customer At 2.32 ROAS And Over 8000 New Customers Acquired

Bucked Up

$1.6M In Sales And Over 5000 New Customers Acquired

“They’ve been super super awesome to work with…, they’ve helped reduce cost a lot and increase spend…”

Case Studies

Gains In Bulk

The fastest-growing creatine brand on the market right now.

  • Problem

Before working with us, they had a solid acquisition strategy on Meta but couldn’t get Google and YouTube to work at scale.

  • Solution

Our team immediately implemented a campaign structure with YouTube, Search, P.Max, Demand Generation, and Shopping campaigns, paired with an enticing first-time purchase landing page & offer.

  • Result

Since then, Google and YouTube have been their most profitable traffic source, outperforming Meta.

Bucked Up

One of the top-selling supplement companies in the United States, selling pre-workouts and, most recently, energy drinks.

  • Problem

The existing Google setup had only one campaign focusing on brand-related keywords. There were no strives on YouTube, and Shopping was untouched.

  • Solution

Recognizing the opportunity for growth, our team implemented an account structure meticulously designed to encompass various stages of the customer journey across Google’s Ads Ecosystem. This included YouTube, Search, Display, Shopping and Discovery campaigns.

To ensure maximum performance, we paired this campaign structure with video creatives and landing pages tailored around each product or category.

  • Result

As a result, our team drove over $1.6 million in sales and helped Bucked Up acquire over 5000 new customers.

Natural Stacks

Natural Stacks is an established leader in its market, selling a wide range of brain supplements.

  • Problem

The brand did well on Meta but needed a team to improve their Google and YouTube results, particularly for new customer acquisition campaigns.

  • Solution

We created specific angles and targeting for each of their best sellers, sending the traffic to their product pages and to specific landing pages.

  • Result

After four months of collaboration, our team has achieved a cost per acquisition on Google 63% lower than Meta.

“The team at Leadways is amazing to work with. Great communication, on time delivery, and above all – Great advertising performance. In 3 months, they have returned over 3.8X my advertising spend with a clear path for scaling above that. I would 100% recommend working with them as they really on experts in the Google advertising space.”

Josh Eichel - CEO at WICKED Protein

Spend Efficiently

With a campaign structure built for customer acquisition, every dollar you spend will be directly responsible for tangible profit.

Reach Millions Of New Eyeballs

Our TOF strategy presents your products to thousands of people every day who still don’t know about your brand but are in the market for it.

Cut CPA And Scale Faster

With a profitable foundation paired with an aggressive acquisition system, you will sell in months what you’d sell in years.

Schedule Your Free Strategy Session

The only Google Ads team specialized in supplements

Implementing the right campaign structure to drive new customers.

Beyond branded terms and retargeting, we’ll launch client acquisition campaigns that go after new potential customers.

With a profitable foundation established, we will leverage Search, Shopping, YouTube, and Discovery to create new demand for your brand at scale. Adding more people to your funnel faster is the ultimate way to outpace your competitors. That is how you scale with Google Ads.

Implementing the best offer and landing page to increase conversion rate and average order value.

After testing hundreds of product pages, landing pages, and offers, we know what works for each type of supplement.

We will help you implement PDPs and LPs that boost your conversion rate and average order value.

Implementing the right angles for creatives and targeting.

With our vast experience in promoting supplements, we have written thousands of ads and copy that consistently attract clicks from the right audiences.

We strategically place these ads inside Performance Max, Display, and YouTube campaigns, all with the goal of significantly boosting performance.

Frequently Asked Questions

This call is a free 30-minute Zoom meeting with our founder, during which we will diagnose your Google and YouTube ads and customer acquisition strategy to identify what you need to implement to improve your results.

We will also share the strategies we use for leading brands that can directly apply to your store and market.

Fill out the form, click “submit” and schedule a time that works for you on the booking page to which you will be redirected next.

Google and YouTube Ads management. Leadways will manage the setup, campaign creation, optimization, and testing inside your Google Ads account on an ongoing, month-to-month basis.

Additionally, we will help you optimize your conversion rate and creatives to ensure maximum campaign performance. Based on our experience with industry-leading wellness brands, we will suggest what videos to create, what angles to try, and what pages and offers to build.

Founders or marketing managers of 7, 8, or 9-figure DTC wellness brands looking to start advertising or to improve results on Google and YouTube ads.

Schedule Your Free Strategy Session

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