• Profitably acquire customers with non-branded campaigns
• Drive more repeated purchases with retargeting campaigns personalized to your customer journey
• Emphasis on content. Youtube and Display campaigns tailored to the customers’ journey
• Emphasis on Performance Max campaigns for scaling ad spend

Emphasis on:

Main campaigns:

Search:

Branded Search
10% of the budget

Search Terms
15% of the budget

Performance Max:
40% of the budget

• Start with three Asset Groups, one for each of your best-selling categories
• 20 image assets (lifestyle, text overlay, and white background)
• 5 Youtube videos: 1. Create awareness 2. Create desire 3. Show Social Proof 4. Break objections 5. Combined
• Shopping feed – all products

Support Campaigns:

Standard Shopping
10% of the budget

DSA
7%-10% of the budget

Dynamic Display Remarketing
10% of the budget

Youtube
5%-8% of the budget