Google Ads Strategy For Crushed Tonic: Emphasis On Non-branded Campaigns For Customer Acquisition

Strategy Breakdown

  • Profitably acquire customers with non-branded campaigns (80% of the ad spend)
  • Drive more repeated purchases with retargeting campaigns personalized to your customer journey
  • Emphasis on Performance Max, Search and Youtube campaigns for scaling ad spend

Emphasis on:

Main campaigns:


Branded Search
10% of the budget

Search Terms
15% of the budget

Performance Max:
40% of the budget

  • Start with three Asset Groups, one for each of your best-selling categories
  • 20 image assets (lifestyle, text overlay, and white background)
  • 5 Youtube videos: 1. Create awareness 2. Create desire 3. Show Social Proof 4. Break objections 5. Combined
  • Shopping feed – all products

Support Campaigns:

Standard Shopping
10% of the budget

7%-10% of the budget

Dynamic Display Remarketing
10% of the budget

5%-8% of the budget

Some Of Brands We Are Working With

The Maca Team - Joined Leadways to increase non-branded sales.

Gains In Bulk - Joined Leadways to boost customer acquisition for their market-leading creatine.

Bucked Up - Joined Leadways to scale Google Ads' role in customer acquisition.

Real client examples:

How we generated $383,227.04 with a 5.22 ROAS for a Supplement Brand

Client background, highlights, key ad account implementations.