For Supplement Founders And Marketing Managers:
Paid Advertising & PPC for Supplement & Wellness DTC Brands
We Will Help You Lower Cost-Per-Acquisition And Scale Ad Spend With Campaigns That Drive New Customers Profitably And Increase Revenue.
Fill out the fields below to book a Strategy Call:
Building the Right Campaign Structure to Drive New Customers
Beyond just retargeting and branded terms, we focus on client acquisition campaigns that drive new customer acquisition.
Once we’ve built a solid foundation, we’ll use Google Search, Shopping, YouTube, and Discovery to create new demand for your brand—at scale. By driving more people into your funnel faster, you’ll outpace competitors and truly scale with Google Ads.
Building the Best Funnel to Boost Conversion Rates and Average Order Value
With experience testing hundreds of product pages, landing pages, advertorials, and offers, we know what works for supplement and wellness brands. We’ll help you develop funnels that drive higher conversion rates and increase your average order value.
Creating Scalable Creative Assets
With extensive experience in supplement copywriting—having crafted thousands of ads that resonate with the right audiences—we strategically deploy these assets in your campaigns to maximize performance.
In this Strategy Call, we will go through:
- A diagnosis of your current Google and YouTube Ads and customer acquisition strategy to identify what you need to implement to improve your results
- The strategies that we are using for leading brands that can directly apply to your store and market (aka. campaigns, creatives, landing pages, and offers)
- The next steps on how our team will get everything implemented to lower your cost per acquisition and increase ad spend with Google ads (based on our extensive experience working with over 60 leading supplement, fitness, and health brands)
"They absolutely crush it, they have been incredible for us. Helped us scale… Truly scale Google”
From $660/day to to $1500/day in ad spend in 60 days.
Summary:
We took this women’s supplement brand from $660 per day in ad spend to over $1500 per day on Google and YouTube ads… Increasing their ad sales by 179% between March and May.
Highlights:
- Over 1100 new customers driven every month
- Non-branded campaigns driving new customers with an ROI of over 150%
- Spend and ROI increased simultaneously
385% increase in ad spend in the first month.
Summary:
This leading DTC herbal supplement brand from Utah was severely underutilizing its Google Ads account, relying solely on branded campaigns.
In the first 30 days of working with them, we implemented non-branded customer acquisition campaigns, increasing their ad spend by nearly four times.
Highlights:
- 385% increase in ad spend
- 1386% increase in conversion value
- 206% increase in ROAS
- 83% reduction in CPA
2.74 ROAS from new customers
Summary:
In the last 90 days (June 11th to September 8th), we helped this Whey Protein brand generate $180,675.50 in sales with an ad spend of $37,541.06, achieving a ROAS of 4.81.
The best part: from the total sales, $102,753.81 came exclusively from new customers driven by Google Ads, at a ROAS of 2.74.
Highlights:
- CPA of $17.45 for new customers (their AOV is $54.75)
- 2.74 ROAS from new customer acquisition
- Google is their most profitable acquisition channel YoY
38.9% reduction in new customer CPA after 30 days.
Summary:
After just 30 days of working on this up-and-coming gummy creatine brand’s account, we reduced their new customer CPA from $41.15 to $25.14 — a 38.9% decrease.
From the total Google Ads sales, over 50.14% came from new customers, an extremely healthy ratio for supplement DTC brands in their growth stage.
Highlights:
- New customer ROAS of 184% (65.7% increase)
- 40% increase in new customer revenue
- 139.1% increase in profit from Google Ads
Supplement Founder/Marketing Manager:
You run a supplement or health brand and run Google Ads to acquire new customers and sell to your existing customer base…
But you know you could be doing a lot better, especially when it comes to driving new customers to your online store, because of the following:
- Slow agencies that overspend on branded campaigns, taking months to "learn"
- Ineffective campaigns burning your ad spend
- No clarity on what's going on
- Low ROAS
- No scale
We've seen a lot of that and decided to do something different:
After working with multiple industry-leading supplement, fitness, and health brands, including […]
- The U.S.’s top instantized creatine brand
- One of the top 10 pre-workout brands
- A leading isolate whey protein brand
[…] We’ve mapped out the process for Google and YouTube ads success.
In your free Strategy Session, you will discover how to outperform your current results (and your competitors’ results) with more revenue, lower CPAs, and ever-scaling non-branded campaigns for customer acquisition.
The Strategy Session is a free 30-minute Zoom call with our founder, where we will diagnose your current Google Ads strategy and determine how to improve your results. We will also share the strategies we implement for leading brands to dominate client acquisition.
Winning Brands Growing with Leadways
Wicked Protein
Driving New Customers At 3.16 ROAS
The Maca Team
$14.39 Average New Customer CPA
Layne Norton's Outwork Nutrition
502% increase in monthly ad spend
Harmonic Arts
Driving New Customers At 4.39 ROAS
Lubracil
110% Increase In New Customer ROAS
Nutriissa
Our Campaigns Drove 32% Of All New Customers Since Launch
Natural Stacks
63% Lower CPA Compared To Previous Year
Gains In Bulk
Driving New Customer At 2.32 ROAS And Over 8000 New Customers Acquired
Bucked Up
$1.6M In Sales And Over 5000 New Customers Acquired In Their First 90 Days
“They’ve been super super awesome to work with…, they’ve helped reduce cost a lot and increase spend…”
Case Studies
Gains In Bulk
The fastest-growing creatine brand on the market right now.
- Problem
Before working with us, they had a solid acquisition strategy on Meta but couldn’t get Google and YouTube to work at scale.
- Solution
Our team immediately implemented a campaign structure with YouTube, Search, P.Max, Demand Generation, and Shopping campaigns, paired with an enticing first-time purchase landing page & offer.
- Result
Since then, Google and YouTube have been their most profitable traffic source, outperforming Meta.
Bucked Up
One of the top-selling supplement companies in the United States, selling pre-workouts and, most recently, energy drinks.
- Problem
The existing Google setup had only one campaign focusing on brand-related keywords. There were no strives on YouTube, and Shopping was untouched.
- Solution
Recognizing the opportunity for growth, our team implemented an account structure meticulously designed to encompass various stages of the customer journey across Google’s Ads Ecosystem. This included YouTube, Search, Display, Shopping and Discovery campaigns.
To ensure maximum performance, we paired this campaign structure with video creatives and landing pages tailored around each product or category.
- Result
As a result, our team drove millions in sales and helped Bucked Up acquire over 5000 new customers.
Natural Stacks
Natural Stacks is an established leader in its market, selling a wide range of brain supplements.
- Problem
The brand did well on Meta but needed a team to improve their Google and YouTube results, particularly for new customer acquisition campaigns.
- Solution
We created specific angles and targeting for each of their best sellers, sending the traffic to their product pages and to specific landing pages.
- Result
After four months of collaboration, our team has achieved a cost per acquisition on Google 63% lower than Meta.
“The team at Leadways is amazing to work with. Great communication, on time delivery, and above all – Great advertising performance. In 3 months, they have returned over 3.8X my advertising spend with a clear path for scaling above that. I would 100% recommend working with them as they really on experts in the advertising space.”
Josh Eichel - CEO at WICKED Protein
Spend Efficiently
With a campaign structure built for customer acquisition, every dollar you spend will be directly responsible for tangible profit.
Reach Millions Of New Eyeballs
Our TOF strategy presents your products to thousands of people every day who still don’t know about your brand but are in the market for it.
Cut CPA And Scale Faster
With a profitable foundation paired with an aggressive acquisition system, you will sell in months what you’d sell in years.
Frequently Asked Questions
This call is a free 30-minute Zoom meeting with our founder, during which we will diagnose your Google and YouTube ads and customer acquisition strategy to identify what you need to implement to improve your results.
We will also share the strategies we use for leading brands that can directly apply to your store and market.
Fill out the form, click “submit” and schedule a time that works for you on the booking page to which you will be redirected next.
Google and YouTube Ads management. Leadways will manage the setup, campaign creation, optimization, and testing inside your Google Ads account on an ongoing, month-to-month basis.
Additionally, we will help you optimize your conversion rate and creatives to ensure maximum campaign performance. Based on our experience with industry-leading wellness brands, we will suggest what videos to create, what angles to try, and what pages and offers to build.
Founders or marketing managers of 7, 8, or 9-figure DTC wellness brands looking to start advertising or to improve results on Google and YouTube ads.
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